"Want Unprecedented Traffic?... Use Pay Per Click ...
Pay Per Click (PPC) is a very important way for you to attract massive traffic
to your website.
You achieve this when you buy
sponsored link and bidding on keywords in Google, Yahoo, MSN and other search
engines.
Pay Per Click is the secret weapon that'd help you go online and become a successful affiliate marketer.
It drives tons of
targeted traffic to your affiliate programs. However, the minor constrain is that
you've to pay for such services.
Yet, beside the dozens of PPC providers scattered all over the web,
Google AdWords, Yahoo! Search Marketing,
and Microsoft adCenter remain the three largest network operators. And all these 3
major operators operate under a bid-based model.
As you can see, the bid-based model allows you sign a contract to compete
against other advertisers in a private auction hosted by a publisher or
an advertising network.
Whereby, everyone of you informs the host of the
maximum amount you're willing to pay for a given ad spot...
Normally, this ad spot is won when you bid for keyword(s) or keyword-phrase(s). And whenever a query for the bidded-keywords is carried out
in the search engines,
your listing come up on the Search Engine Result pages (SERPs) usually at the right hand side of your browser.
Pay Per Click Can Also Be Referred To As Cost Per Click...
Most times, Pay Per Click is referred to as Cost Per Click, Pay Per Ranking,
Pay Per Placement, or Pay Per Position.
And the higher you bid, the higher your ad is displayed in the list.
It's a very simple concept to understand, but sometimes, it can be a little confusing especially when you're
new, but it softens with time once you grasp the basic...
"Grabbing The Pay Per Click Basic Is Simple... You Can"
Like I earlier explained, Pay Per Click comes in two different uses:
- You as an affiliate
You're referred to as
a publisher because you have a media outlet such as a website, blog/RSS,
e-mail etc that Google could use to publish some of the excess ads in its stock.
By so doing, Google makes you a biz-partner and when the ads
it placed on your media outlets are clicked on, it
pays you a certain amount it received from its advertisers.
Google pays you this amount on a
fixed price per click basis rather than use a bidding system.
It was from this simple synergy of making cool money from
Google that its
AdSense Programs, that's helped to create 'serious' additional income for 1000s of people, was created
. People like you -- owners of websites that have lots of good relevant content pages are the major beneficiaries.
My advice to you, is to focus on creating lots of niche-focused-contents pages on your websites, especially if you want to go to the Net and eke a second or additional income.
It's the strongest foundation you need to build a better-life on the Internet.
On the other hand...
- As an Advertiser:
You pay the amount you bidded to the search engines and/or other Internet publisher for every
click on the ads you placed
on their platform.
Let me throw more light on this...
Here you bid for keyword(s) or keyword phrases and anytime your keyword query matches an advertiser's keyword list, or when a content site displays
relevant content, you get listed in the SERPs.
Such advertisements are called sponsored links or sponsored
ads, and appear adjacent to or above organic results on SERPs, or
anywhere you choose to place them on your content pages.

"Those who WIN are those who THINK they can" ...Richard Bach
"What Is Bidding?"
Bidding here can be compared to agreeing to pay the highest amount at an auction. But it this case, you're bidding for to rank highest for some certain keywords or phrases.
As an example, let's say you bidded $0.25 on "babies food" and a searcher i.e
someone browsing the web did a query on "babies food" in Google search engine. Your ad would
appear in the list on the Google SERPs. If the searcher clicks on your ad in the listing and
arrive at your site or your partner's site. Then Google would charge you for that click
with the amount
you bidded for that keywords, which in this case was $0.25.
Assuming, $0.25 was the highest bid for "babies food", then your ad will show up first in list.
And majority of the search
engines would now display your paid ads above and to the right side of their
'organic' rankings.
Consequently, if 200 people click on your ad in your PPC listing, then Google'll charge you
200 people x $0.25 = $50.00
In other words, because you're paying, PPC search engines allow your keyword-driven
search engine 'link' to
rank higher than it normally would have. Once that happens, you get bombarded with tons
of clicks
that boils down to cash in your pocket.
Another benefit to have in mind, is that you only pay when your ad is clicked on.
The other good news is, you don't pay to get listed -- your listing "rides" on the back of your bid.
And now to this question...
If another searcher did a query on "pasteurized milk" on Google search engine -- what happens
to your bidded keywords? Would your ad appear on the SERPs?...
Good questions: but the answer is NO!. You didn't bid on "pasteurized milk" but on "babies food", so your ad wouldn't appear
in the SERPs listing. No listing, no traffic, no relevance to your bid and no payment from you.
It boils down that you only pay for traffic to your site and
there're no other hidden costs from the engines.
How Do You Get Started?
To get started is simple, you only need to select some couple of keywords to start
your campaign. Open a PPC account with Google, Yahoo!, MSN etc. Write an attractive ad
copy -- usually a short focused ad copy.
Pay Per Click Advertising shows you superior pattern to promote your affiliate programs by driving traffic to your website
. So you'll need to sign up with
some affiliate programs. And the merchant you send your traffic to, must have a "solid" landing page that must deliver to achieve a high conversion rate.
You must have a budget. How much do you intend to start with. How much you're ready
to bid for each click. Without a feedback, you wouldn't know how your campaign is faring. Create one to monitor Pay per Click campaign.
From the above tips, you'll agree with me that
an account with a PPC search engine is a great way to drive targeted traffic
to your site.
You only pay for actual clicks to your site. It allows
you to get maximum exposure, while you control the amount you want to spend
on your marketing campaign. You can clearly track the effectiveness of your
ad campaign.
Just follow the above Pay per Click start-up tips and I guarantee that you'll see
instant traffic to your sites...
Return From Pay Per Click to Extra Income On The Net

|